About

I am a passionate, self-motivated designer who puts the user on the first place. I always strive to create an excellent communication between the product and the user. With my background in interaction design and user research I create future-proof solutions that provide an inherent interaction and a pleasant user experience.

Aleksandra Wrońska - designer

Skills

My strength as lies within the multidisciplinary experience in interface design and dedication towards the user. I involve users in my process; I design meaningful tests and experiments.

From digital to tangible, I create with tools such as design software, prototyping software, frontend programming, basic electronic engineering and wood/foam/polymer prototyping.

 

User-Centered Research

Digital and Physical Interfaces

User experience

Rapid prototyping

Vision

I inspire myself by some of the brilliant designers who have put above all, the importance of simplicity and invisibility in the interaction. Especially now, when the Internet of Things is trending, we can get a lot of effort off users shoulders. However, while intelligent products might become complex, they do not necessarily need to be complicated. In the future, I want my creations to cleverly blend into users’ home, thus becoming non-distractive part of the environment that facilitates all that they truly cherish in life.

Identity

Fascinated by art history I started my journey as a painter. As I went forward I perfected my technical skills in combining art with technology through different media. These past experiences have taught me that art succeeds, if it’s relevant to its time and people. From traditions through trends to innovation, these are just ways to shape the surrounding us world. I enjoy minimalistic approach with clear functionality and a pure form. I like how doing something without really thinking about it makes space for other, a lot more precious memories, thus improving our true experience.

Work

Hue intelligent lighting control

Connected lighting changes the way we use light at home. Along with the benefits, users have to face new ways of using and controlling their lights. During the following graduation project I designed, developed and evaluated new innovative concept for controlling Philips Hue lighting at home.

Research focused on the user, his/her experience and easy interaction. I identified potential use cases and proposed new solutions that influenced further development of the Hue Lighting control systems. Through frequent, direct user involvement and iterative prototyping, I designed, developed and validated new control concept for the Hue Lighting that increased ease of use and encouraged playful interaction.

Keywords: User-centered design, use-case mapping and personas, electircal and mechanical engineering, sketching, use-case user testing, iterative prototyping, Adobe Suite, foam/wood/polymer modeling.

NS International booking

The analysis of the existing website and secondary research of NS International statistics highlighted some major issues with the online ticket purchase. I've built different design alternatives to adress previously highlighted issues. By comparing the designs users defined what is the most meaningful for them according to Personal Construct Psychology and rated by the second group of users. The results confirmed previously highlighted issues and brought to light couple of more.

The research investigated issues connected with online ticket purchase at NS International website and discovered what things might refrain users from purchasing tickets online. It highlighted aspects that are worth investing time and effort of the company.

Keywords: Service design, Customer-journey mapping, Web analytics, Web usability and interaction, User testing based on Personal Construct Theory.

UVM

Uw Vastgoed Makelaars (UVM) is a countrywide specialist and business partner for corporations, institutional investors, special management departments of banks and insurers.

I have designed a minimalistic welcome page for the company where potential cutomers can read more about services and get in touch.

Keywords: Adobe Photoshop/Illustrator, Web design and usability, HTML/CSS 

Izooble

Izooble is an innovative web application that aims to change the way we search, discover and purchase products without privacy issues, based on recommendation from users network. As part of a young and energetic team I developed an interface for the Izooble website. My main role was to ensure that the website is usable and provides pleasant interaction.

While working according to the SCRUM methodology I contributed to the front-end development of the interface (HTML/CSS/ReactJS). By applying relevant interaction principals and performing professional user testing I was able to validate my work, spot potential usability issues and improve the final user experience.

Keywords: SCRUM, usability and interaciton, Adobe Suite, HTML/CSS/ReactJS, usability testing, application interface

National Valuation Office

Nationale Taxatie Service (NTS) collaborates daily with hundreds of stakeholders and individual customers. As the user interaction designer, my role was to create user-friendly, responsive interfaces for their admin panel and many other small projects.

I created hundreds of screens for the main application, design guidelines, mock-ups, clickable wireframes, and mobile app designs. I created first responsive html/css pages for those projects and performed usability tests.

Keywords: Interface deesign, web and application interfaces, usability testing, Adobe Suite, prototyping software (UXPIn, JustInMind, Axure RP etc.), wireframes, clickable mockups, web and mobile design 

Lighting concept for balconies

[own project]

The following design project explored the indoor-outdoor relation of lighting at home. The goal was to make the balcony a part of home. I produced four prototypes on the way and validated each with meaningful user experiments. During this project I explored many different building materials depending on current need and used different user testing methods to retrieve desired feedback. Approaching users in various ways provided different perspectives towards the final idea.

The two final products consisted on a non-functional show-model and a fully functional prototype integrated with Philips Hue. The project resulted in richly developed concept of a new contextual lighting system that can turn the balcony into unique and full of warm atmosphere part of home.

Keywords: Lighting control, user research, electrical engineering, Arduino IDE, PhilipsHue, Wood/Foam prototyping, user testing (co-constructing and co-designing).

Back to...digital alarm clock

[own project]

In the current post-screen era, as a designer I look for a healthy balance between the technology and the tangible interaction. This digital alarm clock was inspired by the Gingko Clock. It includes an alarm and chime setting, it displays temperature and auto-dims down at night.  

Idea for this product raised partially due to the frustration with the smartphone alarm clock; empty battery or misplacement of the smartphone would result in no alarm in the morning. This project was all about creating a good-looking, useful alarm clock. Selecting an interesting shape, material and look that would fit the home interior while staying functional. Appropriate selection of hardware, materials and tools was crucial in order to achieve a professional finish. Through digital and foam iterations I was able to determine most optimal construction and assembly process. The finished product works great and most importantly takes away the frustration of the smartphone alarm clock. 

Keywords: User-centered design, Adobe Suite, foam and wood modeling, electrical engineering.

Hue intelligent lighting control

Connected lighting changes the way we use light at home. Along with the benefits, users have to face new ways of using and controlling their lights. During the following graduation project I designed, developed and evaluated new innovative concept for controlling Philips Hue lighting at home.

Research focused on the user, his/her experience and easy interaction. I identified potential use cases and proposed new solutions that influenced further development of the Hue Lighting control systems. Through frequent, direct user involvement and iterative prototyping, I designed, developed and validated new control concept for the Hue Lighting that increased ease of use and encouraged playful interaction.

Keywords: User-centered design, use-case mapping and personas, electircal and mechanical engineering, sketching, use-case user testing, iterative prototyping, Adobe Suite, foam/wood/polymer modeling.

NS Interantional online booking

The analysis of the existing website and secondary research of NS International statistics highlighted some major issues with the online ticket purchase. I've built different design alternatives to adress previously highlighted issues. By comparing the designs users defined what is the most meaningful for them according to Personal Construct Psychology and rated by the second group of users. The results confirmed previously highlighted issues and brought to light couple of more.

The research investigated issues connected with online ticket purchase at NS International website and discovered what things might refrain users from purchasing tickets online. It highlighted aspects that are worth investing time and effort of the company.

Keywords: Service design, Customer-journey mapping, Web analytics, Web usability and interaction, User testing based on Personal Construct Theory.

UVM

The analysis of the existing website and secondary research of NS International statistics highlighted some major issues with the online ticket purchase. I've built different design alternatives to adress previously highlighted issues. By comparing the designs users defined what is the most meaningful for them according to Personal Construct Psychology and rated by the second group of users. The results confirmed previously highlighted issues and brought to light couple of more.

The research investigated issues connected with online ticket purchase at NS International website and discovered what things might refrain users from purchasing tickets online. It highlighted aspects that are worth investing time and effort of the company.

Keywords: Adobe Photoshop/Illustrator, Web design and usability, HTML/CSS 

Izooble

Izooble is an innovative web application that aims to change the way we search, discover and purchase products without privacy issues, based on recommendation from users network. As part of a young and energetic team I developed an interface for the Izooble website. My main role was to ensure that the website is usable and provides pleasant interaction.

While working according to the SCRUM methodology I contributed to the front-end development of the interface (HTML/CSS/ReactJS). By applying relevant interaction principals and performing professional user testing I was able to validate my work, spot potential usability issues and improve the final user experience.

Keywords: SCRUM, usability and interaciton, Adobe Suite, HTML/CSS/ReactJS, usability testing, application interface

National Valuation Office

Nationale Taxatie Service (NTS) collaborates daily with hundreds of stakeholders and individual customers. As the user interaction designer, my role was to create user-friendly, responsive interfaces for their admin panel and many other small projects.

I created hundreds of screens for the main application, design guidelines, mock-ups, clickable wireframes, and mobile app designs. I created first responsive html/css pages for those projects and performed usability tests.

Keywords: Interface deesign, web and application interfaces, usability testing, Adobe Suite, prototyping software (UXPIn, JustInMind, Axure RP etc.), wireframes, clickable mockups, web and mobile design 

Lighting concept for balconies

[own project]

The following design project explored the indoor-outdoor relation of lighting at home. The goal was to make the balcony a part of home. I produced four prototypes on the way and validated each with meaningful user experiments. During this project I explored many different building materials depending on current need and used different user testing methods to retrieve desired feedback. Approaching users in various ways provided different perspectives towards the final idea.

The two final products consisted on a non-functional show-model and a fully functional prototype integrated with Philips Hue. The project resulted in richly developed concept of a new contextual lighting system that can turn the balcony into unique and full of warm atmosphere part of home.

Keywords: Lighting control, user research, electrical engineering, Arduino IDE, PhilipsHue, Wood/Foam prototyping, user testing (co-constructing and co-designing).

Back to...digital alarm clock

[own project]

In the current post-screen era, as a designer I look for a healthy balance between the technology and the tangible interaction. This digital alarm clock was inspired by the Gingko Clock. It includes an alarm and chime setting, it displays temperature and auto-dims down at night.  

Idea for this product raised partially due to the frustration with the smartphone alarm clock; empty battery or misplacement of the smartphone would result in no alarm in the morning. This project was all about creating a good-looking, useful alarm clock. Selecting an interesting shape, material and look that would fit the home interior while staying functional. Appropriate selection of hardware, materials and tools was crucial in order to achieve a professional finish. Through digital and foam iterations I was able to determine most optimal construction and assembly process. The finished product works great and most importantly takes away the frustration of the smartphone alarm clock. 

Keywords: User-centered design, Adobe Suite, foam and wood modeling, electrical engineering.

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